TravlMate.AI
One Travel Companion. Every Journey.
An all-in-one AI-powered travel ecosystem bringing trip planning, personalized discovery, safety tools, and creator-driven experiences together in one connected platform.
ROLE
Founding UX/UI Designer · Design Lead
TIMELINE
July 25 - Present
TOOL
Figma
PLATFORM
Mobile & Web
STATUS
Launched on Google Play · Ongoing product development
0 2 · P R O J E C T O V E R V I E W
Beyond Travel Planning
Travel planning often means switching between multiple apps to research destinations, organize itineraries, discover local experiences, and access essential information on the go.
TravlMate AI was created to bring these disconnected experiences into one intelligent, personalized travel companion.
By combining AI-powered assistance with practical travel tools and creator-driven recommendations, the platform helps travelers move seamlessly from inspiration and planning to exploring destinations with greater confidence.
What started as a travel planning solution has evolved into a broader ecosystem connecting travelers, content creators, and essential travel services — with new capabilities continuing to take shape.
EXPLORE THE LIVE PRODUCT
Android app · Public release
0 3 · T H E P R O D U C T E C O S Y S T E M
One Platform. Multiple Travel Experiences.
TravlMate brings together interconnected experiences for travelers and content creators, combining AI assistance, personalized discovery, and practical travel tools within one evolving platform.
Discover & Connect
FollowMe discovery
Creator profiles & YouTube content
Search places & creators
Curated collections
Save recommendations to trips
Travel with Confidence
SafeMate
BiteMate
WeatherMate
TranslateMate
Emergency SOS
Plan & Organize
AI Chat & TripMate
AI-powered trip recommendations
Create and manage trips
Itineraries & reservations
Saved places & activities
Personalize & Manage
Personalized onboarding
Account settings & preferences
Creator Dashboard & analytics
Subscription & payment flows
Privacy & account management
0 4 · T H E D E S I G N C H A L L E N G E
Making a Complex Travel Ecosystem Feel Simple
As TravlMate expanded beyond trip planning into safety, AI-powered tools, and creator-driven discovery, the challenge was to bring multiple experiences together without overwhelming users.
My focus was on simplifying navigation, establishing consistent interaction patterns, and making complex information easy to understand and act on.
User Experience Challenges
Feature Prioritization - Deciding which features to launch first while balancing user needs, product value, and development constraints.
First-Time Usability - Helping new users understand where to start and navigate a feature-rich app without feeling overwhelmed.
Meaningful Personalization - Capturing individual travel preferences, budgets, dietary needs, and interests without making onboarding burdensome.
Product Consistency - Maintaining one cohesive experience across multiple tools as the platform and design team expanded.
Design Goals
Prioritize Core Value - Focus the initial release on essential features while planning for future growth.
Make Navigation Intuitive - Create clear entry points and predictable interactions that help users find their way.
Deliver Relevant Experiences - Use user preferences to inform personalized recommendations across travel planning and discovery.
Design for Scalability - Establish consistent, reusable patterns that support new features and team collaboration.
0 5 · M Y R O L E R E S P O N S I B I L I T I E S
Leading Design Across a Growing Product
As the Founding UX/UI Designer and Design Lead, I was involved throughout the product design lifecycle from early brainstorming, research, and feature prioritization to UX strategy, interface design, and developer handoff.
Working closely with Product Management, engineers, and fellow designers, I helped shape product direction, translated complex requirements into intuitive experiences, and led design reviews to maintain quality and consistency across the growing platform.
End-to-End UX/UI Design
Owned key user flows, information architecture, wireframes, prototypes, and high-fidelity designs.
Design Leadership & Quality
Reviewed and refined other designers' work, aligned design decisions, and maintained consistency across features.
Product Strategy & Research
Collaborated with PMs on discovery, brainstorming, user needs, feature prioritization, and product decisions.
Cross-Functional Collaboration
Partnered with engineers and stakeholders, prepared development-ready designs, and supported implementation.
0 6 · 0 N B O A R D I N G &. P E R S O N A L I Z A T I O N
Personalization Starts with Understanding the Traveler
A powerful travel companion should adapt to its users, not expect everyone to travel the same way. I helped design a guided onboarding experience that captures travel styles, budgets, food preferences, interests, and safety needs - creating a foundation for more relevant recommendations across the platform. The goal was to make personalization feel approachable while helping first-time users understand what TravlMate can do for them.
Food Preferences
Travel Style
Activity Preferences
Budget & Planning
Design Decision
Rather than presenting users with a lengthy form, I helped structure onboarding into focused, easy-to-answer steps. Each step captures preferences that can inform personalized travel recommendations, while clear progress indicators and consistent interactions guide users through the experience.
Safety Preferences
Personalized Home
0 7 · A I - P O W E R E D T R I P P L A N N I N G
From Conversation to Travel Itinerary
Planning a trip involves countless decisions, from choosing a destination to organizing stays, activities, and reservations.
I helped design a flexible planning experience that combines conversational AI with hands-on control. Travelers can explore personalized suggestions, review options, and organize everything in My Trip — whether they prefer AI assistance or manual planning.
Design Decision - AI Assistance, Human Control
Rather than making AI the only way to plan a trip, we designed two complementary approaches: conversational planning and manual organization.
This gives travelers the flexibility to explore AI-generated suggestions, make their own decisions, and manage important trip details in one place.
Organize
Keep plans and reservations in My Trip.
05
Customize
Choose AI guidance or manual planning.
04
Ask
Start with a destination or travel request.
01
Review
Compare places, details, and options.
03
Discover
Explore AI-powered suggestions.
02
0 8 · T R A V E L S A F E T Y & S M A R T U T I L I T I E S
Designing for Confidence on the Move
Travelers often need information quickly, especially when navigating unfamiliar places, languages, food choices, or unexpected situations.
I designed and refined a connected set of travel utilities focused on making complex, context-sensitive information easier to understand and act on. Across safety insights, dietary guidance, translation, weather, and emergency support, the design approach emphasized clear information hierarchy, actionable feedback, and consistent interactions.
SafeMate - Making Safety Information Easier to Understand
SafeMate presents location-based safety insights through clear visual status indicators, contextual risk factors, and recent incident reports. I focused on making different risk levels immediately distinguishable, helping travelers scan complex information quickly and make more informed decisions about their surroundings.
F E A T U R E D
WeatherMate & SOS - Keeping Essential Tools Within Reach
WeatherMate provides location-aware weather conditions and forecasts for current and upcoming destinations, with quick-access summaries throughout the experience.
SOS gives travelers direct access to location-relevant emergency information, including local emergency services, embassy contacts, and location-sharing options. The design prioritizes visibility, recognizable actions, and fast access to critical information when it matters most.
F E A T U R E A
F E A T U R E C
TranslateMate - Reducing Language Barriers
TranslateMate brings multiple language tools into one accessible experience, including camera-based translation, menu interpretation, currency conversion, and conversational assistance. I focused on organizing these capabilities into clear entry points so travelers can quickly choose the right tool without navigating separate experiences.
F E A T U R E B
BiteMate - Making Food Choices More Informed
BiteMate helps travelers evaluate meals and menus against their dietary preferences and restrictions. The experience combines camera scanning and image uploads with personalized ingredient guidance. I focused on communicating results through distinct safe, caution, and warning states, making potentially complex dietary information easier to interpret.
0 9 · F O L L O W M E & C R E A T O R E C O S Y S T E M
Turning Travel Inspiration into Action
Travel inspiration is everywhere, but turning content into actionable travel plans often requires switching between multiple platforms.
I helped design FollowMe as a connected ecosystem that bridges this gap - allowing travelers to discover destinations through content creators, explore recommended places, and turn inspiration into organized travel experiences.
The experience also supports creators with dedicated profiles, content integration, and audience analytics, connecting travel discovery with creator engagement within the same platform.
02 Creator profile & YouTube
01 Discover creators
03 Search creators & places
04 Explore place details
For Travelers
FollowMe extends beyond travel discovery by giving creators tools to manage their presence and understand their audience. I designed and refined analytics experiences that bring follower growth, subscriber trends, content performance, and audience engagement into a clear, accessible dashboard.
The focus was on organizing complex data into intuitive views, helping creators quickly identify meaningful trends without overwhelming them with information.
Creator dashboard & content performance
Followers & subscribers analytics
Audience engagement & demographics
Clear data visualization & information hierarchy
Designed · In development
05 Add or import a place
06 Save to trip & collections
For Creators
1 0 · A D D I T I O N A L P R O D U C T E X P E R I E N C E S
Designing Beyond the Core Journey
Beyond the main travel experience, I designed supporting product flows that gave users greater control over personalization, simplified access to a growing set of features, and introduced subscription-based functionality.
These experiences required balancing flexibility, usability, and business needs while maintaining consistency across the platform.
Profile & Personalization
Designing flexible profile settings and AI preferences that give travelers control over their experience beyond onboarding.
Subscriptions & Payments
Structuring subscription tiers, feature comparisons, billing options, and payment states to make upgrade decisions clear and intuitive.
Navigation & Information Architecture
Organizing an expanding set of tools into clear navigation groups, with a consistent structure for travelers and creators.
1 1 · D E S I G N S Y S T E M & C O L L A B O R A T I O N
Creating Consistency Across a Growing Platform
I helped establish shared interface patterns, refine reusable components, and align design decisions across contributors. Through design reviews and close collaboration with engineers, I worked to make complex features feel like part of one cohesive product.
01 - Visual Language & Components
Reviewed other designers' work, resolved inconsistencies, and aligned decisions across product modules.
02 - Design Alignment & Reviews
Prepared implementation-ready designs, clarified interaction states, and collaborated with engineers throughout development.
03 - Developer Handoff
1 2 · F R O M F I G MA T O R E L E A S E
From Design to a Real Product
Designing for a live product meant going beyond polished screens. I collaborated with engineers to translate Figma designs into implementation-ready experiences, clarify interaction details, and support consistency throughout development.
TravlMate is available on Google Play, with selected experiences released and additional features continuing through development. This milestone demonstrates the transition from product design decisions to a real, evolving application.
Final Designs in Figma
Implemented Product Experience
1 3 · O U T C O M E S & R E F L E C T I O N
What This Experience Taught Me
Building TravlMate from an early-stage concept into a released, evolving product challenged me to think beyond individual screens and take responsibility for the broader user experience.
As a Founding UX/UI Designer and Design Lead, I learned to balance user needs, business priorities, and technical constraints while making decisions that shaped both the product's direction and its long-term scalability.
01
Prioritization Is a Design Decision
Defining what to build first taught me to balance user value, business goals, and development effort -focusing on essential experiences before expanding functionality.
04
Consistency Enables Scalability
Establishing reusable components and shared interaction patterns helped maintain a cohesive experience as new features and designers were introduced.
02
Simplicity Requires Strategic Thinking
Designing a feature-rich platform reinforced the importance of clear information architecture, intuitive navigation, and progressive disclosure to reduce cognitive overload.
05
Collaboration Strengthens Decisions
Working with product managers, engineers, and designers reinforced the value of constructive feedback, shared ownership, and aligning design decisions with technical constraints.
My biggest takeaway: Great product design is not about adding more features — it is about making the right decisions, creating clarity from complexity, and building experiences that can evolve without losing their simplicity.
TravlMate continues to evolve, with additional designed experiences moving through development. This project strengthened my ability to approach design with both a strategic product mindset and hands-on execution - from defining the problem to supporting real-world implementation.
03
Personalization Must Deliver Value
Designing preference-driven experiences taught me to make personalization purposeful, connecting user interests, budgets, and travel habits to more relevant recommendations.
06
Shipping Is Part of the Design Process
Supporting the transition from Figma to a released product strengthened my understanding of technical trade-offs, implementation details, and the importance of continuous iteration.