"Hi there! I’m thrilled you’re here. Let’s dive into what makes design so powerful."

JUSTYNA RUTKOWSKA

JUSTYNA RUTKOWSKA

UX/UI DESIGNER

I’m Justyna—a UX/UI designer with a knack for blending creativity and functionality. Originally from Poland, I bring a unique perspective to each project, driven by a passion for crafting designs that not only look stunning but also deliver a seamless experience for real people.

Today, I design at TravlMate, a travel-tech startup, where I turn complex journeys into clear, intuitive flows. I’ve also completed a six-month UX/UI internship and delivered contract work for Whitehawk Associates, collaborating across research, product, and engineering to ship thoughtful, user-centered solutions.

With a Master’s in International Business and a strong background in social media management, I know how to build brands, engage audiences, and create digital moments that stick. I’m a graduate of UX/UI DesignLab Academy, where I refined my craft in user-centered design and systems thinking.

Beyond design, I’m a certified choreographer—yes, really! I channel creativity through movement and storytelling, finding fresh ways to inspire and connect. This blend of artistry and strategy makes my work stand out and keeps me excited about every project I take on.

  • Master’s Degree in International Business

    • Developed a foundation in branding, audience engagement, and strategy.

    UX/UI DesignLab Academy Graduate

    • Advanced training in user-centered design, focusing on usability and functionality.

  • UX/UI Designer — TravlMate.ai (Part-time) · Jul 2025–Present
    • Design web + mobile for an AI travel platform (flows, hi-fi prototypes in Figma).
    • Partner with PM/dev/data; simplify complex journeys; enforce UI standards.

    UX Research Contributor — WHA Partners & Whitehawk Associates (Contract) · Jul–Oct 2025
    • Ran app tests and delivered UX insights on usability, clarity, and flow.
    • Flagged friction points and prioritized improvements with PM/design.

    UX/UI Design Intern — Product Manager Accelerator · Apr–Sep 2025
    • End-to-end UX for an AI app: research → wireframes/prototypes → handoff.
    • Built early design system components to speed delivery.

    Design Assistant — VisionaryPixel (Part-time) · May–Sep 2024
    • Created web/brand assets; supported typography, layout, and consistency.

    Earlier
    • Social Media Management — visual strategies that boosted engagement.
    • Freelance Designer — print + digital tailored to client needs.
    • Certified Choreographer — storytelling and movement informing UX.

  • Product Design
    • Define problems, shape scopes, and align on success metrics.
    • Rapid prototyping, testing, and iterating toward shippable solutions.

    UX/UI Design
    • Clear, accessible web + mobile interfaces in Figma (TravlMate.ai).
    • Turn complex journeys into intuitive flows; enforce UI standards.

    UX Research & Problem-Solving
    • Run usability tests, map friction, and prioritize fixes (WHA & Whitehawk).
    • Translate insights into actionable design decisions.

    Product Collaboration
    • Partner with PM/engineering/data to balance user, tech, and business.
    • Clean handoffs, reusable components, early design-system patterns.

    Visual Communication
    • Cohesive visuals that communicate value and drive engagement.

  • Diverse Design Experience
    • 0→1 product builder: lead designer for app and website, from blank page to launch.
    • From print and brand assets to web & mobile product UI, I turn ideas into clear, usable interfaces.
    • Comfortable across discovery → wireframes → high-fidelity prototypes → handoff.

    Strong Visual Communication
    • Social media and brand work sharpened my eye for hierarchy, rhythm, and clarity.
    • I craft cohesive visuals that communicate value and drive engagement.

    Research-informed Decisions
    • Usability tests and friction mapping translate into concrete design improvements.
    • Insights feed directly into prioritized roadmaps and iteration plans.

    Systems & Consistency
    • Reusable components and early design-system patterns keep teams fast and aligned.
    • I maintain UI standards across app and website for a unified product experience.

  • Problem-Solving Focus
    • I design for clarity: usable, accessible, task-first interfaces.
    • Outcomes over outputs—solve real user problems, not just ship screens.

    Teamwork & Fresh Perspectives
    • Open, fast feedback loops with PM/eng/data to de-risk and move.
    • Diverse perspectives → better ideas → better products.

    Evidence-Driven
    • Usability tests, friction maps, and metrics guide decisions (learn → iterate).
    • Opinions welcome, but evidence wins.

    Systems Mindset
    • Reusable components and UI standards keep app + website consistent.
    • Think in patterns, not one-offs.

  • Detail-Oriented & User-Centered
    • Set clear acceptance criteria, accessibility checks (WCAG), and edge-state coverage.
    • Partner with engineering for design QA to ensure the shipped experience matches intent.

    Empathy for Users
    • Prototype → test → iterate; decisions guided by evidence, not opinions.
    • Write plainly, design inclusively, and optimize flows for real-world tasks.

Every project is an opportunity to create something that not only looks great but also adds real value to the user’s experience.

"That’s why I’m here—to bring my ideas to life in ways that make digital experiences outstanding, enjoyable, and meaningful for users."

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